A public status page isn’t just about uptime — it’s about trust. Here’s how it works and why your users expect one.
A public status page is a simple but powerful tool that shows your system's operational status to your users in real time. It communicates outages, maintenance windows, and performance issues clearly — without requiring your team to answer the same questions again and again.
A public status page is accessible to anyone without needing to log in. Unlike internal dashboards or private monitoring tools, a public page is meant for your users — current and potential. It usually includes real-time uptime data, incident reports, and sometimes response time metrics.
Customers appreciate honesty. When they can see exactly what’s going on — whether it's an outage or smooth sailing — they feel informed and respected. That trust leads to higher retention and a stronger brand reputation. Why Every SaaS Needs a Status Page breaks down how this transparency helps reduce churn and build credibility.
At the very least, your status page should include:
From global cloud platforms to small SaaS tools, public status pages are now standard across tech. They reduce pressure on support teams, help with onboarding (by showing reliability), and support sales by demonstrating operational maturity.
Want to see what a great public status page looks like? We put together some of the best real-world examples in Status Page Examples That Do It Right.
A public status page is no longer optional — it's expected. It’s a lightweight yet powerful way to be transparent, reduce support load, and strengthen your brand.
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