Losing your domain name can feel like locking yourself out of your own business. Fortunately, there’s a smarter way to protect it — without constantly checking expiration dates.
Your domain is your digital identity. Losing it — even for a few hours — can result in lost traffic, trust, and revenue. But constantly checking expiration dates or managing manual alerts isn't scalable.
Passive protection means your domain stays safe without you having to think about it every week. It’s a set-it-and-forget-it approach designed to prevent accidental loss through automation and smart monitoring.
Relying on manual renewal reminders (or worse, memory) is risky. Emails get missed. Calendar notifications fail. And domain squatters are always ready to pounce the moment a name becomes available.
Passive protection eliminates this risk with layered defenses.
When you add a website to Watchman Tower, domain monitoring is automatically activated in the background. If your domain is nearing expiration, we’ll send timely alerts so you never miss it — no configuration needed.
That’s passive protection, built-in.
You’ve got better things to do than check renewal dates. Set up passive protection once — and sleep better knowing your domain won’t vanish overnight.
Peace of mind shouldn’t require constant checking. Make it automatic.
14-day free trial — no credit card required.
Losing your domain isn’t just embarrassing — it’s dangerous. These four simple checks can save your business from SEO disaster, broken emails, or brand theft.
Learn more about 4 Domain Expiration Checks You Shouldn’t Ignore (Until It’s Too Late)A forgotten domain renewal can take down your site, your email, and your entire business reputation. Here’s how to monitor domain expiry like a pro.
Learn more about How to Keep Track of Domain Expiry Before It’s Too Late